JAS and MONO outperform by 11.21% and 8.60%: lifted by 2026 World Cup rights news
Morning gains: JAS +11.21%, MONO +8.60%
On 11 Jun 2026, the Thai stock market opened with JAS, or Jasmine International Public Company Limited, rising 11.21% on 2026 World Cup rights news, up 0.13 baht from the previous session to 1.29 baht; meanwhile MONO, or MONO Next Public Company Limited, rose 8.60%, up 0.08 baht from the previous session to 1.01 baht.
Why the move: investors are betting on rights news
The head of the small-cap investor research unit and economist Kahn Hattayasattha, CFA, at CGS International (Thailand) Co., Ltd., said JAS and MONO rose mainly because investors were speculating on news of buying 2026 World Cup rights.
Brokers warn of Sell on Fact risk; watch the official afternoon announcement
The market had previously valued 2026 World Cup rights at around 1,300-1,600 million baht, but initial analysis suggests the final figure may be only 500-750 million baht, below the range the market had originally feared, which drove bargain buying in the related stocks.
However, investors should still watch the details and conditions released officially this afternoon (11 Jun 2026) to confirm the rights value and the overall deal structure. Although share prices reacted to the good news in the morning session, a “Sell on Fact” move may appear after the information is officially disclosed, with some investors taking profits once the news is out. Because some funds had already positioned ahead of the announcement, short-term entries should remain cautious and closely follow the clarity of the transaction.
